Rapleaf and Loyalty Lab Partner To Enhance Loyalty Programs

Rapleaf is proud to partner with Loyalty Lab to boost customer loyalty marketing programs. Below is the full press release from PRweb:

Loyalty Lab, the leading provider of high-engagement CRM, loyalty and rewards platforms for consumer-focused companies, today announced its integrated partnership with Rapleaf.

Leveraging Rapleaf’s capabilities as the largest provider of social data, Loyalty Lab now makes it possible for clients to easily integrate influencer scores into their loyalty program for enhanced offer targeting, campaign management and rich advocacy programs.

Loyalty Lab and Rapleaf have developed a joint solution to import Rapleaf influencer data directly into Loyalty Lab’s system, where it becomes a key attribute for segmenting program members and aligning them to offers based on the strength of their influence scores.

“Consumer marketers intuitively know that a certain segment of their customer base disproportionately drives the highest and most positive volumes of brand advocacy,” notes Loyalty Lab CEO Matt Howland. “By adding the incredible insights provided by Rapleaf’s social data, our clients now know exactly which customers will best amplify their marketing communications, great offers and high-touch service.”

Examples of how top marketers integrate Rapleaf and Loyalty Lab include:

• Distribute discounts to customers who are more influential, based on their “connectedness” within the client’s customer base
• Improve offer relevancy by marketing offers based on the purchase behavior of friends
• Acquire new customers by providing incentive for influencers to tell their friends
• Test and preview new products and services with the most influential customers

“Loyalty Lab’s focus on permission-based marketing is a perfect environment for using social data to its maximum potential. The definition of a loyal customer can now be expanded from those that make the most purchases themselves to those that influence the most purchases through their social connectivity,” adds Rapleaf CEO Auren Hoffman.