Email Solutions Blog https://www.atdata.com/blog Learn about email solutions and tactics for improving the size, quality, and responsiveness of your email list. en-us Mon, 05 Dec 2022 18:44:12 GMT 2022-12-05T18:44:12Z en-us Trust and data privacy are more connected than ever. Make trust building a major email-marketing goal for 2023! https://www.atdata.com/blog/trust-and-data-privacy-are-more-connected-than-ever.-what-are-you-doing-to-enhance-them <p style="line-height: 1.15;"><span>In the early days of mass advertising, customer trust was a tagline – "The most trusted name in widgets!"&nbsp;&nbsp;</span></p> <p style="line-height: 1.15;"><span>In the early days of mass advertising, customer trust was a tagline – "The most trusted name in widgets!"&nbsp;&nbsp;</span></p> <img src="https://track.hubspot.com/__ptq.gif?a=68599&amp;k=14&amp;r=https%3A%2F%2Fwww.atdata.com%2Fblog%2Ftrust-and-data-privacy-are-more-connected-than-ever.-what-are-you-doing-to-enhance-them&amp;bu=https%253A%252F%252Fwww.atdata.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Sat, 03 Dec 2022 15:09:00 GMT https://www.atdata.com/blog/trust-and-data-privacy-are-more-connected-than-ever.-what-are-you-doing-to-enhance-them 2022-12-03T15:09:00Z April Paige The Best Holiday Email Marketing Campaigns https://www.atdata.com/blog/best-holiday-email-marketing-campaigns <p><img src="https://www.atdata.com/hs-fs/hubfs/ThinkstockPhotos-603852780-1.jpg?width=600&amp;name=ThinkstockPhotos-603852780-1.jpg" title="Holiday-Email-Marketing-Campaign" width="600" style="margin: 0px auto; width: 600px; display: block;" alt="Holiday-Email-Marketing-Campaign"></p> <p>The holiday season brings out the best in email marketers. There are major gains to be had—especially for retailers, who collectively generate over <a href="https://www.statista.com/topics/991/us-christmas-season/">$3 trillion in sales</a> during the holiday shopping season.</p> <p>Businesses pull out all the stops in November and December to capitalize on the annual increase in traffic and purchases. We always enjoy seeing the remarkable creativity and what these brands come up with.</p> <p>Without further adieu, here are our three favorite holiday email marketing campaigns we've seen so far. We think these will give you some excellent inspiration for your campaigns next year.</p> <p></p> <p><img src="https://www.atdata.com/hs-fs/hubfs/ThinkstockPhotos-603852780-1.jpg?width=600&amp;name=ThinkstockPhotos-603852780-1.jpg" title="Holiday-Email-Marketing-Campaign" width="600" style="margin: 0px auto; width: 600px; display: block;" alt="Holiday-Email-Marketing-Campaign"></p> <p>The holiday season brings out the best in email marketers. There are major gains to be had—especially for retailers, who collectively generate over <a href="https://www.statista.com/topics/991/us-christmas-season/">$3 trillion in sales</a> during the holiday shopping season.</p> <p>Businesses pull out all the stops in November and December to capitalize on the annual increase in traffic and purchases. We always enjoy seeing the remarkable creativity and what these brands come up with.</p> <p>Without further adieu, here are our three favorite holiday email marketing campaigns we've seen so far. We think these will give you some excellent inspiration for your campaigns next year.</p> <p></p> <img src="https://track.hubspot.com/__ptq.gif?a=68599&amp;k=14&amp;r=https%3A%2F%2Fwww.atdata.com%2Fblog%2Fbest-holiday-email-marketing-campaigns&amp;bu=https%253A%252F%252Fwww.atdata.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Fri, 02 Dec 2022 12:45:00 GMT pdavis@towerdata.com (Phil Davis) https://www.atdata.com/blog/best-holiday-email-marketing-campaigns 2022-12-02T12:45:00Z Maximize Your Impact on New Email Subscribers From Holiday Campaigns https://www.atdata.com/blog/maximize-your-impact-on-new-email-subscribers <p><img src="https://www.atdata.com/hs-fs/hubfs/impact-new-email-subscribers.jpg?width=450&amp;name=impact-new-email-subscribers.jpg" alt="impact-new-email-subscribers.jpg" title="impact-new-email-subscribers.jpg" style="float: right; width: 450px;" width="450">Ah, the holidays. Parties, gifts, family time, indulgent food and a few days off work—just about everyone can find something to love about the holiday season. But even after festivities end, you still have cause to celebrate. After all, your captivating seasonal campaigns are likely earning you tons of new email subscribers who made holiday purchases on your website, through your catalog or in your stores.</p> <p><img src="https://www.atdata.com/hs-fs/hubfs/impact-new-email-subscribers.jpg?width=450&amp;name=impact-new-email-subscribers.jpg" alt="impact-new-email-subscribers.jpg" title="impact-new-email-subscribers.jpg" style="float: right; width: 450px;" width="450">Ah, the holidays. Parties, gifts, family time, indulgent food and a few days off work—just about everyone can find something to love about the holiday season. But even after festivities end, you still have cause to celebrate. After all, your captivating seasonal campaigns are likely earning you tons of new email subscribers who made holiday purchases on your website, through your catalog or in your stores.</p> <img src="https://track.hubspot.com/__ptq.gif?a=68599&amp;k=14&amp;r=https%3A%2F%2Fwww.atdata.com%2Fblog%2Fmaximize-your-impact-on-new-email-subscribers&amp;bu=https%253A%252F%252Fwww.atdata.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Email Marketing Thu, 01 Dec 2022 13:30:00 GMT pdavis@towerdata.com (Phil Davis) https://www.atdata.com/blog/maximize-your-impact-on-new-email-subscribers 2022-12-01T13:30:00Z 3 Grinch Approved Emails for the Holidays https://www.atdata.com/blog/3-grinch-approved-emails-for-the-holidays <p>It's finally December and you know what that means... it's officially and socially acceptable to listen to your holiday playlist on Spotify!&nbsp; While this is <em>obviously</em> one of the most exciting things about December, <a href="https://www.youtube.com/watch?v=yXQViqx6GMY">cue Mariah</a>, this time of year also means that holiday email campaigns are in full swing.&nbsp; 'Tis the season for giving (aka spending!)</p> <p>It's finally December and you know what that means... it's officially and socially acceptable to listen to your holiday playlist on Spotify!&nbsp; While this is <em>obviously</em> one of the most exciting things about December, <a href="https://www.youtube.com/watch?v=yXQViqx6GMY">cue Mariah</a>, this time of year also means that holiday email campaigns are in full swing.&nbsp; 'Tis the season for giving (aka spending!)</p> <img src="https://track.hubspot.com/__ptq.gif?a=68599&amp;k=14&amp;r=https%3A%2F%2Fwww.atdata.com%2Fblog%2F3-grinch-approved-emails-for-the-holidays&amp;bu=https%253A%252F%252Fwww.atdata.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Thu, 01 Dec 2022 05:00:00 GMT https://www.atdata.com/blog/3-grinch-approved-emails-for-the-holidays 2022-12-01T05:00:00Z Jennifer Soares Big holiday campaign coming up? Clean your email list first! https://www.atdata.com/blog/big-holiday-campaign-coming-up-clean-your-email-list-first <p>Did you take a breather after Black Friday/Cyber Monday to check your email numbers?</p> <p>Did you take a breather after Black Friday/Cyber Monday to check your email numbers?</p> <img src="https://track.hubspot.com/__ptq.gif?a=68599&amp;k=14&amp;r=https%3A%2F%2Fwww.atdata.com%2Fblog%2Fbig-holiday-campaign-coming-up-clean-your-email-list-first&amp;bu=https%253A%252F%252Fwww.atdata.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Tue, 29 Nov 2022 05:00:00 GMT https://www.atdata.com/blog/big-holiday-campaign-coming-up-clean-your-email-list-first 2022-11-29T05:00:00Z AtData How to Maximize Your Black Friday & Cyber Monday Email Data https://www.atdata.com/blog/how-to-maximize-your-black-friday-cyber-monday-email-data <p>All right! You made it through the madness of Black Friday and Cyber Monday! Now the real work begins.</p> <p>All right! You made it through the madness of Black Friday and Cyber Monday! Now the real work begins.</p> <img src="https://track.hubspot.com/__ptq.gif?a=68599&amp;k=14&amp;r=https%3A%2F%2Fwww.atdata.com%2Fblog%2Fhow-to-maximize-your-black-friday-cyber-monday-email-data&amp;bu=https%253A%252F%252Fwww.atdata.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Email Validation Mon, 28 Nov 2022 18:59:07 GMT https://www.atdata.com/blog/how-to-maximize-your-black-friday-cyber-monday-email-data 2022-11-28T18:59:07Z Jennifer Soares 3 Email Stress Tests to Monitor in December https://www.atdata.com/blog/3-email-stress-tests-to-monitor-in-december <h2><strong>So, how's your holiday email-marketing program faring?</strong></h2> <p>You're probably tracking sales and revenue closely, as you should, because you have to report on them to your team and your boss. But three other areas can affect your performance and might not be so obvious.</p> <h2><strong>So, how's your holiday email-marketing program faring?</strong></h2> <p>You're probably tracking sales and revenue closely, as you should, because you have to report on them to your team and your boss. But three other areas can affect your performance and might not be so obvious.</p> <img src="https://track.hubspot.com/__ptq.gif?a=68599&amp;k=14&amp;r=https%3A%2F%2Fwww.atdata.com%2Fblog%2F3-email-stress-tests-to-monitor-in-december&amp;bu=https%253A%252F%252Fwww.atdata.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Mon, 28 Nov 2022 14:20:00 GMT https://www.atdata.com/blog/3-email-stress-tests-to-monitor-in-december 2022-11-28T14:20:00Z AtData Why You Need Email Validation in 2023 https://www.atdata.com/blog/why-you-need-email-validation-2023 <p><img src="https://www.atdata.com/hs-fs/hubfs/Email-Validation-2019.jpg?width=400&amp;name=Email-Validation-2019.jpg" alt="Email-Validation-2019" width="400" style="width: 400px; float: right; margin: 0px 10px 10px 0px;">Email marketing isn’t dead — it’s only growing. In fact, the inboxes of the world are super busy: an estimated 280 billion emails are <a href="https://www.lifewire.com/how-many-emails-are-sent-every-day-1171210">sent every day</a>.</p> <p><img src="https://www.atdata.com/hs-fs/hubfs/Email-Validation-2019.jpg?width=400&amp;name=Email-Validation-2019.jpg" alt="Email-Validation-2019" width="400" style="width: 400px; float: right; margin: 0px 10px 10px 0px;">Email marketing isn’t dead — it’s only growing. In fact, the inboxes of the world are super busy: an estimated 280 billion emails are <a href="https://www.lifewire.com/how-many-emails-are-sent-every-day-1171210">sent every day</a>.</p> <img src="https://track.hubspot.com/__ptq.gif?a=68599&amp;k=14&amp;r=https%3A%2F%2Fwww.atdata.com%2Fblog%2Fwhy-you-need-email-validation-2023&amp;bu=https%253A%252F%252Fwww.atdata.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Email Marketing Personalization Mon, 21 Nov 2022 18:43:00 GMT https://www.atdata.com/blog/why-you-need-email-validation-2023 2022-11-21T18:43:00Z AtData 5 Steps for Maximizing your Multi-Channel Holiday Marketing Campaign https://www.atdata.com/blog/5-steps-for-maximizing-your-multi-channel-holiday-marketing-campaign <p style="line-height: 1.15;">Now that the summer is fast becoming a wistful memory, many of us turn to preparing for the upcoming holiday season. Of the many tasks that marketers have to start thinking about, planning your all-important multi-channel holiday marketing campaigns should be a significant priority.</p> <p style="line-height: 1.15;">Now that the summer is fast becoming a wistful memory, many of us turn to preparing for the upcoming holiday season. Of the many tasks that marketers have to start thinking about, planning your all-important multi-channel holiday marketing campaigns should be a significant priority.</p> <img src="https://track.hubspot.com/__ptq.gif?a=68599&amp;k=14&amp;r=https%3A%2F%2Fwww.atdata.com%2Fblog%2F5-steps-for-maximizing-your-multi-channel-holiday-marketing-campaign&amp;bu=https%253A%252F%252Fwww.atdata.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Wed, 02 Nov 2022 19:42:18 GMT https://www.atdata.com/blog/5-steps-for-maximizing-your-multi-channel-holiday-marketing-campaign 2022-11-02T19:42:18Z AtData How To Build A High-Converting Abandoned Cart Email https://www.atdata.com/blog/how-to-build-a-high-converting-abandoned-cart-email <div> <div> <div> <div> <div> <div> <div> <p><span><img src="https://www.atdata.com/hs-fs/hubfs/Blog_Images/AdobeStock_436876159-1.jpeg?width=600&amp;name=AdobeStock_436876159-1.jpeg" alt="abandon cart emails" width="600" style="width: 600px; margin-left: auto; margin-right: auto; display: block;"></span></p> <p><span>Cart abandonment is a natural stage of the eCommerce buying cycle. You know the&nbsp;</span><a href="https://baymard.com/lists/cart-abandonment-rate"><span>reasons</span></a><span>&nbsp;and you know the&nbsp;</span><span>stats</span><span>. A large % of abandoned carts are recoverable — and the same goes for recovering people who abandon after browsing products or doing searches. This is possible through the use of your email marketing or&nbsp;<a href="https://www.atdata.com/email-retargeting">email retargeting&nbsp;tools</a>.</span></p> <p><span>Your abandoned cart email series has the highest potential return of any of your campaigns. On average,&nbsp;</span><span>abandoned cart emails get a 44.1% open rate, and 30% of clicks lead to a purchase</span><span>. That makes abandoned cart campaigns your fastest way to revenue.</span></p> <p><span>The key word in the title of this post is “series”.&nbsp;</span><span>A three-part series has a 69% higher conversion rate</span><span>&nbsp;than a single email, and you’ll want to maximize every chance to convert these folks into customers. Our customers most often use 2-4 emails.</span></p> <p><span>These are the questions that we hear the most:</span></p> <ul> <li><span>How many emails should I use?</span></li> <li><span>How do I plan my abandoned cart strategy?</span></li> <li><span>What tactics improve conversion?</span></li> <li><span>What offers or incentives work best?</span></li> </ul> <p><span>We’ll answer these questions and more.</span></p> <p><span>This post is for experienced ecommerce email marketers who are looking to improve upon their abandoned cart campaign. You’ll get step-by-step tips, examples of campaigns you can use, and a testing methodology to help get your metrics above the industry benchmarks.</span></p> </div> </div> </div> </div> </div> </div> </div> <div> <div> <div> <div> <div> <div> <div> <p><span><img src="https://www.atdata.com/hs-fs/hubfs/Blog_Images/AdobeStock_436876159-1.jpeg?width=600&amp;name=AdobeStock_436876159-1.jpeg" alt="abandon cart emails" width="600" style="width: 600px; margin-left: auto; margin-right: auto; display: block;"></span></p> <p><span>Cart abandonment is a natural stage of the eCommerce buying cycle. You know the&nbsp;</span><a href="https://baymard.com/lists/cart-abandonment-rate"><span>reasons</span></a><span>&nbsp;and you know the&nbsp;</span><span>stats</span><span>. A large % of abandoned carts are recoverable — and the same goes for recovering people who abandon after browsing products or doing searches. This is possible through the use of your email marketing or&nbsp;<a href="https://www.atdata.com/email-retargeting">email retargeting&nbsp;tools</a>.</span></p> <p><span>Your abandoned cart email series has the highest potential return of any of your campaigns. On average,&nbsp;</span><span>abandoned cart emails get a 44.1% open rate, and 30% of clicks lead to a purchase</span><span>. That makes abandoned cart campaigns your fastest way to revenue.</span></p> <p><span>The key word in the title of this post is “series”.&nbsp;</span><span>A three-part series has a 69% higher conversion rate</span><span>&nbsp;than a single email, and you’ll want to maximize every chance to convert these folks into customers. Our customers most often use 2-4 emails.</span></p> <p><span>These are the questions that we hear the most:</span></p> <ul> <li><span>How many emails should I use?</span></li> <li><span>How do I plan my abandoned cart strategy?</span></li> <li><span>What tactics improve conversion?</span></li> <li><span>What offers or incentives work best?</span></li> </ul> <p><span>We’ll answer these questions and more.</span></p> <p><span>This post is for experienced ecommerce email marketers who are looking to improve upon their abandoned cart campaign. You’ll get step-by-step tips, examples of campaigns you can use, and a testing methodology to help get your metrics above the industry benchmarks.</span></p> </div> </div> </div> </div> </div> </div> </div> <img src="https://track.hubspot.com/__ptq.gif?a=68599&amp;k=14&amp;r=https%3A%2F%2Fwww.atdata.com%2Fblog%2Fhow-to-build-a-high-converting-abandoned-cart-email&amp;bu=https%253A%252F%252Fwww.atdata.com%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Identity Resolution Tue, 01 Nov 2022 16:23:00 GMT lhoffman@towerdata.com (Lizzie Hoffman) https://www.atdata.com/blog/how-to-build-a-high-converting-abandoned-cart-email 2022-11-01T16:23:00Z