Shopify Rocks Black Friday Content

October 13, 2017
By Lizzie Hoffman

woman shopping online cell phone

If you happen to be an eCommerce marketer, and we all know you are, then check out all the Black Friday Cyber Monday (#BFCM) content that Shopify has been cranking out. Those Canadians sure are rocking it, eh?

Shopify has a bunch of posts from 2016 and before, but some of the 2017 hits include:

And my personal favorite, the 2016 Black Friday Recap, full of useful pieces of information like:

The Most Popular Hours to Shop

Interestingly, we discovered an eight hour difference in peak order times between shopping days. On Black Friday, order traffic steadily increased until hitting a 12 p.m. peak. During Cyber Monday, shoppers took a mid-evening break before peaking at 9 p.m. If you noticed that 3 a.m. bump early Friday morning, we’re guessing those were west coast shoppers snagging deals at midnight (PST).

Overall, well done Shopify-ers. You’ve got a great resource for marketers over there!