VP of Marketing

About Us

AtData is a data-driven technology company whose fast, easy and secure email tools help global marketers verify, enrich and connect customer emails instantly when they need it most. Our goal is to help our customers take control of their first party email data collection, accelerate their marketing performance, minimize the cost of fraud and drive their data-oriented business strategies. We are backed by The TZP Group and are born from the recent merger of TowerData and FreshAddress, both industry leaders for 20 years. AtData helps companies worldwide improve the quality, size, and performance of their email databases. Services include Email Validation, Identity Matching, Email Intelligence and Fraud Prevention. With offices in NYC, Chicago and Boston, our team enjoys a fast-paced and collaborative environment where each team member’s contribution matters.


About You

As AtData’s VP of Marketing, you will be an integral part of the executive leadership team responsible for creating and leading the marketing strategy of the leading provider of email data solutions. You’re entrepreneurial, driven, detail oriented, and proactively get things done. You have a logical mind, a business brain, and an eye for good design. You enjoy building a marketing strategy from the ground up and have done it before.

You will own all marketing efforts including driving all brand identity, demand generation, content creation and partner and product marketing for the company. The hired executive will build a dedicated team of professionals responsible for promoting a multiproduct portfolio and for collaborating effectively across functions, most notably sales and product. Functional disciplines will require both strategic and tactical necessities including: go to market strategy, short/mid/long term planning, in-depth market analysis, corporate communications and branding, sales enablement and lead gen, events, budgetary management, and other areas as appropriate.

This is an exciting opportunity for a dynamic marketing executive to join an already successful company and help amplify our new brand and expand market share. You’ll be armed with truly differentiated products and superior technology along with a fully supportive executive team and board of directors on a mission to be recognized as the leading provider in our industry.
If you’re adamant about working in a high-growth, intellect-driven results environment with a desire to dominate an industry, apply today.


Essential Job Functions

  • Own positioning, marketing, content creation, and demand gen functions
  • Serve as the primary brand architect and strategist, increasing brand awareness for AtData
  • Galvanize employees, clients, and prospects around AtData solutions and technology
  • Develop positioning, messaging, and strategies to stand above the competition and increase market share
  • Oversee all inbound/outbound marketing activities including internal and external marketing communications, branding, public relations, advertising, white papers, impactful events, webinars, collateral materials, website design and content
  • Optimize the overall use of marketing automation, lead gen tools and other marketing/sales software.
  • Provide visionary thought leadership within the company and externally in the market
  • Create and manage a results-oriented marketing budget
  • Set lead goals and stage/conversion rates in the demand waterfall, measure and optimize results
  • Collaborating with sales, develop effective strategies and tactics to win new clients, promote those clients, and up/cross-sell existing clients on new products and services
  • Augment, manage, and own the marketing technology stack
  • Hire, manage, mentor, develop, and inspire the marketing team

Requirements

  • Minimum of 10 years in marketing, with 4+ years in managerial/leadership roles
  • Domain expertise in data, email marketing, adtech, and/or marketing tech
  • Demonstrated experience with developing go-to-market strategies and program execution
  • Deep experience in market development and b2b product marketing
  • Exceptional communicator, writer, editor, and presenter
  • Adept at translating complex technical solutions into simple and resonating language and ideas
  • Highly analytical with proven ability to measure marketing effectiveness and employ data-drive decision making with a constant eye on results
  • Clear history of creating innovative marketing concepts that drive awareness and revenues
  • BA/BS required, MBA a plus

Attributes

  • Articulate, comfortable, self-aware, pragmatic, instinctive
  • Calculated risk taker, innovative, iterative, analytical
  • Respectfully assertive, efficient, accountable
  • Mature and level-headed yet hungry
  • Adaptive and moves fast yet measured
  • Driven by operational excellence and measurable outcomes
  • Self-starting, with an ability to take charge with input, without a tremendous amount of guidance and with a sense of urgency

Please email your resume and cover letter to pdavis@atdata.com.