Financial Times Case Study: Email Append
Did you know that Financial Times only had email addresses for 28% of their subscribers before using Email Append to increase that to 65%? Read the Case Study to get the full story, including:
- The challenges: why was it so tough to communicate with subscribers?
- The Email Append process: how was Email Append was applied to their subscriber database?
- The results: email list growth and direct mail cost savings