Financial Times Case Study: Email Append

Did you know that Financial Times only had email addresses for 28% of their subscribers before using Email Append to increase that to 65%? Read the Case Study to get the full story, including:

  • The challenges: why was it so tough to communicate with subscribers?
  • The Email Append process: how was Email Append was applied to their subscriber database?
  • The results: email list growth and direct mail cost savings

 



Read the Case Study