How to Leverage First-Party Data for a Winning CRM Strategy

Marketers are constantly spinning their wheels to develop strategies to acquire, engage, and retain customers. But with the demise of third-party cookies and IDFA, new regulations and consumer consent laws, and an influx of anonymous identifiers and reluctant, privacy-conscious consumers, it isn't getting any easier.

A real emphasis has been placed on first-party data.

Katie Intrater, VP of Business Development of AtData and Lars Helgeson, Founder and CEO of GreenRope, will share their perspectives on the importance of clean, complete, and connected data to optimize your CRM.

You will learn:

  • How pairing a first-party data strategy with one-to-one marketing improves outcomes
  • Data collection techniques to improve foundational information
  • First-party data optimization tactics to enhance customer profiles and fill data gaps
  • Omni-channel strategies to hit customers with the right message on the right channel
  • Plus, tips to ensure your CRM never goes stale

Watch the Webinar Replay