The Nonprofit Marketer’s Guide to Email Validation & Hygiene
(Featured in the January 2017 edition of the DMA Nonprofit Federation Journal)
How focused is your nonprofit on email address quality? If the answer is “not very”, you could be costing your organization a boatload in lost profits. How is this possible? Emailing undeliverable, unengaged, and problematic addresses costs your nonprofit money.
Download this guide to learn:
- How you could boost the ROI on your email campaigns by more than 50% just by focusing on email hygiene.
- What clean really means when it comes to email address quality.
- 4 types of addresses that wreak havoc on your email list.
- 10 Tip for avoiding problematic email addresses.