How to Use Personalization Data to Fuel Customer Engagement

June 12, 2015
By TowerData

Personalization_EasyWe’re halfway through 2015—or, as we like to call it, the Year of Personalization (again). While those of us in the marketing world have been touting the benefits of personalization for years, the concept has become much more mainstream in recent months as companies realize the importance of data (and as customers demand a more targeted experience.) There’s just one problem: not everyone knows how to accomplish successful personalization.

Have no fear! We’re here to make your life a little easier.

Your Personalization Questions, Answered

When clients approach us to discuss their personalization strategy, we often hear these three questions most:

  • How do I get my data into my ESP?
  • Which data points should I use to target my customers?
  • How can I measure the success of my personalization strategy?

To help you achieve successful personalization, drive engagement and boost conversions fast, we’ve created a helpful SlideShare that answers the above questions with easy-to-follow examples:

Still unsure as to how you can use data to create more targeted messages? Check out our recent case study to learn how one company grew its open rate by nearly 13%!

See How Data Driven Targeted Messages Result in Increased Open Rates