Household Income
Income of the household by range.
0-15k; 15k-25k; 25k-35k; 35k-50k; 50k-75k; 75k-100k; 100k-150k; 150k-175k; 175k-200k; 200k-250k; 250k+
Marital Status
Marital Status
Single; Married
Presence of Children
Indicates whether there are 1 or more children in the household.
Yes; No
Home Owner Status
Whether the person owns or rents their home.
Own; Rent
Home Market Value
Market value of person’s home. In ranges of $25K and $50K increments.
1k-25k; 25k-50k; 50k-75k; 75k-100k; 100k-150k; 150k-200k; 200k-250k; 250k-300k; 300k-350k; 350k-500k; 500k-1mm; 1mm+
Length of Residence
Number of years spent in the current residence. Reported as number; not range.
Less than 1 year; 1 year; 2 years; 3 years; 4 years; 5 years; 6 years; 7 years; 8 years; 9 years; 10 years; 11-15 years; 16 -19 years; 20+ years
Home Property Type
The type of building the person resides in.
Single Family; Multifamily
Net Worth
The approximate net worth of the household.
0-5k; 5k-10k; 10k-25k; 25k-50k; 50k-100k;100k-250k, 250k-500k; 500k-1mm;1mm+
Occupation
Occupation
Blue Collar Worker; Business Owner; Civil Service; Technology; Executive/Upper Management; Health Services; Homemaker; Middle Management; Military Personnel; Nurse; Part Time; Professional; Retired; Secretary; Student; Teacher; White Collar Worker
Education
Level of education completed.
Completed High School; AttendedCollege; Completed College; Completed Graduate School; AttendedVocational/Technical
Life Stage Segment
70 life-stage based household-level consumer segments contextualized by various consumer demographic and behavioral segments.
Please reach out to sales@atdata.com for a full list of possible values
Life Stage Group
21 higher level aggregate life stage groups with similar characteristics to life stage segment based on behavior and demographic data.
Please reach out to sales@atdata.com for a full list of possible values
Financial Segment
54 segments describing likely financial behavior
Please reach out to sales@atdata.com for a full list of possible values
Financial Group
13 higher level aggregate financial groups that roll up financial segments with similar characteristics
Please reach out to sales@atdata.com for a full list of possible values
