Identify high value emails, fuel anti-fraud algorithms and isolate active emails for re-engagement campaign with TowerData’s Email Activity Metrics and Open Data.
Meet Your Customer Engagement Goals
This data illuminates how people behave in the inbox and how email addresses are used on the web. This is the basis for the models we build as part of our email activity fields.
Velocity Score
Tracks the relative activity of an email address.
Popularity Score
Measures the number of different sources from which an email was sent.
Longevity Score
Represents the relative age of the email.
Date First Seen
Denotes the date that TowerData first encountered the email address.
Month Last Opened
Illustrates the month that TowerData last detected an open by the email address.
For larger clients, we can store your active email database and notify you in real-time when we see any of your customer email addresses open a message across our network, enabling you to trigger a message when the customer is in their inbox.
