Re-engage customers, mitigate risk and boost open rates with Email Activity Metrics.
Email Activity Metrics identifies fraudulent emails by scoring emails based on key activity. TowerData’s database includes billions of annual transactions.
Email Activity Metrics scores emails based on:
Date First Seen
The date TowerData first encountered the email address
Velocity
A score reflecting the email's activity over the last 6 months as viewed by TowerData
Popularity
A score reflecting the popularity of the email as viewed by TowerData in the past 12 months
Longevity
A score describing when TowerData first encountered the email address
