The word “automation” conjures visions of cyborgs, machines, AI, robots — in other words, pretty much the opposite of organic or human.

And in the world of email marketing where personalized, customer-centric messaging is a must, the idea of using automation seems rather counterintuitive. In reality, using automation in email marketing enables you to create campaigns that speak to your audience on an even more personal level.

Find out the basics of email marketing automation and why every marketer should use it.