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Retail and ecommerce companies are working harder than ever to bring in new customers and retain the ones they already have. But with customer acquisition costs, inflation, and privacy regulations on the rise, you must maximize the yield of your first-party data to deliver an exceptional customer experience.
By implementing strategies and technologies at the point of data ingestion, you can ensure what you’ve collected is not only accurate, but also begin to strengthen those customer profiles with identity resolution, demographics, and behavioral signals. This enables you to deliver highly personalized messages to the right person wherever they are engaging with your brand.