Cross-Channel Data Integration

Connected Data Matters to Improve Omnichannel Insights

Modern consumers engage across multiple touchpoints — email, social, websites, apps, in-store — often within the same journey. When data remains siloed across these channels, personalization breaks, messaging becomes disjointed, and brand experiences feel fragmented.

To create truly seamless customer journeys, brands must resolve identity across environments and activate real-time insights. By linking signals from email activity, web visits, location data, and demographics, marketers can recognize individuals, not just devices, and deliver continuity no matter where engagement happens.

With connected identity data, you can:

• Improve attribution across paid and owned media.
• Recognize anonymous visitors and match them to profiles.
• Personalize content based on actual behavior and interests.
• Reactivate dormant contacts through alternate channels.
• Build holistic, accurate views of each customer.

The result? More meaningful customer experiences and better marketing performance, powered by trust, reach, and relevance. AtData utilizes the most valuable identity marker, the email address, to connect your various databases, lists, or programs by adding missing details for a more complete picture.

Solutions That Power Connection

Better Identity Matching with AtData

Why It Drives Results

The Benefits of Connected Identity

Identity resolution is essential in unifying an individual’s activities and profiles across multiple data sources, crucial for today’s varied digital interactions. It involves sophisticated matching utilizing machine learning to accurately link associated data and activity back to an individual or household. This is key to eliminating duplicates, enriching customer profiles, enhancing overall data quality, and improving the accuracy of attribution and analytics. Achieving a unified customer view allows you to deliver personalized experiences, improve customer satisfaction, and make marketing efforts more efficient.

• Improved Retargeting Accuracy

  Link engagement across email, web, and other channels for smarter, more cost-effective follow-ups.

• Boosted Personalization Consistency

  Deliver messaging that stays aligned with individual preferences and behavior across every touchpoint.

• Higher Match Rates

  Append missing identifiers to amplify data coverage and extend reach across campaigns.

• Better Attribution and Measurement

  Track how users move between channels and know what’s driving conversions.

• Resilient Identity Graphs

  Adapt to changes like email churn or cookie loss with alternate identifiers and real-time updates.

• Faster Time to Value

  Streamline data enrichment and activation across platforms with built-in scalability and speed.

• Fewer Gaps in Communication

  Ensure messages land where customers are active, no matter how often they switch channels.

• Improved Decision Making

  Connected data provides insights into behavior and market trends for more strategic planning and execution.

Make Experiences That Feel Seamless

The future of marketing isn’t multi-channel, it’s cross-channel. That means recognizing the same individual across devices, campaigns, and moments, and meeting them with relevant, timely messaging. When data is fragmented, customer experience is too.

AtData helps you build continuity and connection through intelligent identity resolution. Whether you’re retargeting an anonymous website visitor, enriching CRM profiles, or reactivating dormant leads, we provide the real-time data infrastructure to unify engagement and amplify results.

Seamless brand experiences aren’t just good marketing. They’re what customers expect. And they start with knowing who you’re talking to.